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No room at the Inn

2011 August 29
by Daragh O Brien

Via Twitter we came across this tale of Information Quality fun and games from the South West of Ireland.

Macroom is a popular tourist destination in Co. Cork. The local Town Council have invested in a portal website for the town Macroom.ie.  One of the boasts of Macroom is that is just 45 minutes away by car from the tourist hotspot that is Killarney, with its National Park and other attractions. (Macroom itself is home to Ireland’s only Toy Soldier factory).

 


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On Macroom.ie you can link to various hotels in the locale to book accommodation. There is just one small problem.

The Riverside Park Hotel that is linked to from this site isn’t in Macroom. It is in Wexford. Over 3 hours away by car.

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Of course, this could have been avoided if, as part of the information creation process (i.e. building the link) some attention had been paid to the physical address of the Riverside Park Hotel and Leisure Club that was being linked to rather than selecting the first link that appears in a search for “Riverside Park Hotel Macroom” on Google (the .com variant of the .ie address already linked to here).

But how many tourists have found themselves in the wrong place with no room at the inn?

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